Search Engine Optimization

LinkedIn Story, Answers, and The 5 Top Main Reasons You Are Not Getting On Top Of
Google Search

Thanks for reading my story and asking me your questions.

Benifits:

Increase in Profits

Increase in Business

Increase Your Authority

Reduce Sales Resistance

Reduce Your Cost To Get A Customer

Here is the rest of my message below.

You benefit, because this is in my blood because I eat, sleep, work and wake up in the middle of the night thinking of ways I can get better results for my people. I do not hand off my contractor’s strategy or the management. These contractors trust me and I stay with them throughout their journey. The fact is not one has ever left me to go to another SEO company.

It is the US patent experience and Wharton marketing education that makes me different.

This past experience is what helps me understand the Google patent applications. After studying the applications, I know what each search engine are looking for in search results. I also have my patent attorney send me updates as needed to stay on top of Google results for my contractors.

My work process has been diagrammed into workflow charts so no strategy gets missed. This comes from my MBA in business.

DID YOU KNOW…

There are 3 types of domains and each one must have its own strategy.
Each Google business listing has 5 categories for you to maximize your traffic?
The number one mistake in SEO is that the page is over optimized?
Your business name, phone number, and address must be exact on your website as it is listed in Google Business Listing?
Having your wrong company information anywhere on the internet is the number two mistake why websites never get off page two and onto page one?

ARE YOU INTERESTED “HOW NOT TO GET BEAT ON GOOGLE”?

I am considering starting a group for contractors only. Here you would be able to communicate with me all the time plus the following:

Planned “How to” classes
Live hands-on training
Cover topics that you want the most as a group
live audits with members sites
SEO Tips
Jam sessions webinars where you can ask to learn SEO Topics

NOTE: There is NO FEE – This is part of me giving back to the industry.

IF INTERESTED:

Please go to your open LinkedIn window, respond with a YES and I will let you know the next steps.

Here is my LinkedIn link if you closed the window. Timothy “SEO” Geiger – World Authority – Digital Marketing Specialist

Back to my background.

My specialty is Multi Location and Service Area SEO for contractors. I have lawyers and dentist but decided to give back to the industry and help contractors. Many SEO experts are amazed that I have contractors coming up in Google local maps 30 miles away.

All my marketing comes with performance guarantees, so my contractors do not carry ANY risk.

There is NEVER a long-term contract, everything is one month at a time and can be stopped at any time. The business owners never do stop because they end up having a money machine. When others are slow they are busy. When other contractors cannot get help, they have a waiting list for employment.

Many other marketing companies talk “click-throughs”, Conversions, Leads. Having a contracting business for 27 years I never once was able to pay an employee with any of those mentioned. It’s all about the money! Other marketing companies say they can’t control what happens after they land on your site, not me, remember that is my education and background in the industry.

These contractors see 8 to 12 times on the money they invest yearly.

You can start by getting your local business visibility & reputation report instantly below on my website for yourself or anyone you may want to share my website with at any time. Never gimmicks or strings attached.

My measurement of your success is your increase in profits to live the lifestyle you work so hard to achieve. The contracting business is not easy.

I protect the owners also with a Non-Disclosure Agreement so we can discuss business and financials as much as they want. Owners and managers do not have any worry that I am going to their competitor to tell them what is working or not to sign them up for my marketing. You also never will have a competitor that I promote in your market service area when we work together on your business.

Please keep my contact in case you ever need a question answered, 2nd opinion or marketing help.

My work is in the states, Canada and around the world.

That is my background and business information. Like I said before It is amazing that so many of you are contacting me and I really appreciate helping each and every one of you. THANK YOU

Let me know how I can help you next.

Succeeding by helping you be more profitable,

Timothy “SEO” Geiger

The best way to reach me is by my email on LinkedIn.

Below Is a SEO Must Read

How to Obtain Great SEO on Your Own
Google Patent Related Key Points to Know With SEO
Top 17 SEO Tools For Free

Keyword Research.

There are many tools from paid to free to help you do your keyword research. This process is the same for all industries. Below you will see the basic process of what is involved in the advanced strategies of search engine optimization starting with keyword research.

SEO Keyword Research

2. Keyword Planning & URL Structure.

This is where experience and skill is used to separate you and have you pull ahead of the competition. I have altered these inputs below for proprietary protection.

SEO Keyword URL Structure

2. SEO Google Service Area.

You need to know who your best customers are and where they are so you can be in front of them when they search for what you have to offer.

Are your customers on a national Level?

Marketing Seo Lead Generation

Are they in a large regional area?

SEO HVAC Reginal Metro

Are your Customers on a Local area?

Search Engine Optimization

3. Google Keyword Cycle

Many businesses have a cycle in the HVAC business it is weather, Jewlry stores Valentines and holidays. Retail it is Christmas that the bulk of sales come into the business. You must have a plan to be successful and always be working on your web site to lead your industry. Google will not show inactive or stale content. Many companies will have a web site made and thing people will come. That is not true!

Search Engine Optimization for Heating & Cooling

4. Using All Your Keyword Research for On Page SEO

You must know where you are to get to where you are going. This starts with your main goal page. It could be a products page that you make your most profit. It could be a lead page to get leads for your sales team. Maybe you are having a holiday sale and you have a Special Event page you want to do very well.

You will notice each page has a list of 11 elements under report overview on this older tool. Here on this example we started with a rating of 69.9. I have intentionally left out The target keyword and supporting words related to the target. That is part of your keyword research.

SEO On Page Start

4. You Must Do A Competitive Analysis

This is also done for every step and phase of your own seo evaluation. Good business knows their competition. To win in business you must know what they are doing and how you plan to implement your strategy to meet your goals of profits, leads, growth or any number of topics .

In any business that is leading their industry you will find the organization to have a great culture, persistent at reaching their goals. They will also be consistent every day implementing the the skills and tasks that need to be done.

SEO Competitor analysis

5. Now Implement Your Keywords & Competitive Advantages

You have 11 different elements on each page of your web site. Below is a report from our efforts on just the title of the page.

Note they have been blurred out due to proprietary property..

This can not be done with SEO automation tools or programs it takes time and a lot of time. You want to spend half your time on the title because it is the most important part of your content search engine optimization. Below you can see it take multiple times with word weight, percentage and placement just in the title for high ranks in Google to beat your competition. If you have over a 75,000 pages for your search word that you want you will need to plan more than 8 hours on just one page.

Here is a sample of the title work to get the leading page in over a million pages being indexed. We basically started with 61.2 score rating and increased it to 85.7 to beat the competition and get on top of Google.

Note they have been blurred out due to proprietary property.

Website Title Development SEO

6. Now Implement Your Page Body Content

Do everything that we just went over for the title. The title may have 155 letters and the content could have 300 to 3000 words. You have to do some reverse engineering to find out the number you should be optimized. You google your keywords and see what the competition leading your industry average is for word count. Now you know your target that you can design this page content.

Note these have not been blurred out and created for education purposes to show you the detail for what goes into one page of content.

HVAC SEO Website Body Content

6.Google Analytics Demographics

You have to know who is doing the buying vs. shopping. There are many key performance factors that you need to monitor. I will go over these at another time.

Google Analytics - Demographics SEO

7. Web Site A/B Testing

Once you have the data you need then you can scientifically do additional pages with different sections like color, header, title and so on to see what provides you the best results to meet your goals.

Please realize many sections were left out for our competitive advantage. Just doing these steps will put you much further than many seo companies that provide SEO Internet Marketing Services.

This case study was done in the HVAC industry and the process is what works in any industry.

Keywords

Finding synonym in words used in web page

Use more LSI keywords.
Use consistent long tail keyword.
This will help google create accurate synonyms for your key word and your text can be used to answer like meaning, but varying search requests.

Ways to get your information shown in snippet

Focus major key-words in high priority sections like in front or at the back of your sentence or body.
Never over use the keywords all over your page.
Google can detect major parts of your body for generating snippets shown in your google result page. You increase CTR when your snippets answer the search intent correctly. We all want a better click through rate for our businesses.

How to use LSI key-words to increase results for many kinds of searches

This is time consuming but you must research and find the right LSI keywords related to your main keyword.
When the main keyword means many things in your content. This is a great time to use LSI keywords. You are helping Google determine the difference to rank your site to your relevant searches.
LSI – Latent Semantic Indexing a mathematical method that provides the relationship with concepts and terms in your content.

Search Behavior of User

Showing results displayed as search suggestion

Get in results of your specific niche and intent by using correct LSI keywords.

User interaction scoring based in search results

Your ranking goes up on your search results when you improve user interactions. You do not want people leaving your page quickly, the longer used the better you get ranked.
Items that increase ranking includes your click through rate in Google search results, decision time time when accessing and movement within the search results itself. This can actually move you up or down in the results.

Geo Location

Ranking based on distance to query location

Consistency and volume is the secret and the solution. You must include a consistent Name, Address and Phone if you operate a brick-and-mortar business. All your citations must be exactly alike with no exception.
Local relevance of links, articles, subjects will help.
You can not have any content duplication for service area pages.
This is because location is a big factor in local search

This is some of the information we use everyday. At Business Powered there are a lot more detailed rules and new in depth processes we provide to get top rankings. Our marketing club & marketing strategies will help you achieve any goal for your business.

Here are free, and easy to use web site tools. I’ve collected a sampling of the best free SEO tools on the market with a wide variety of uses and covering a number of common needs.

I hope you enjoy and check-out Business Powered Marketing Club and Internet Marketing Stratrgies.